ROAD CYCLE EXCHANGE
A NEW CONCEPT IN BIKE RETAIL
RCE started in an industrial unit, only selling online so when they wanted a brick and mortar store their expectations were different from most normal bike shops. This had to be a place to showcase the best of their bikes in a friendly club type atmosphere. Workshop and coffee facilities draw cyclists from their training rides and the atmosphere keeps them captivated. Building repairs ate a proportion of the budget but a unique look was achieved by integrating the fixtures with the brand and building.