LONDON BASED WOMEN'S FASHION CHAIN CONCEPT
A previously nondescript brand needed a fresh and unique look, so the ethos of the brand was examined and taken down to a conceptual idea of what the company wanted to portray. This was simplistic and honest with a sharp edge, which were born out in the use of what would appear to be rough materials like Hessian, rope and rough sawn timber mixed with finely finished sharp shapes and soft lighting.
A prototype store was first produced in the studio for the client to approve fixture iterations, lighting design and finishes before rollout.
Along with the interior, the branding and colour scheme for the shops were incorporated into the concept, with elements of the branding being mirrored in the interiors.